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Franchise Director in JYSK Frederik Kroun (in the middle) cutting the ribbon with General Manager at Antelo Group, who is the franchisee in Uruguay, Pablo Barcelona (far right). The owner of Antelo Group, Manuel Antelo in the green jacket.
Franchise Director in JYSK Frederik Kroun (in the middle) cutting the ribbon with General Manager at Antelo Group, who is the franchisee in Uruguay, Pablo Barcelona (far right). The owner of Antelo Group, Manuel Antelo in the green jacket.

Press release -

JYSK celebrates successful opening of first store in Uruguay

On Saturday, 22 March 2025, there was great excitement just outside Uruguay’s capital, Montevideo, as JYSK Franchise opened its very first store in South America.

The JYSK store in Canelones, just north of Montevideo, has been in the making for several months and finally opened on Saturday, 22 March, with hundreds of excited customers waiting in line for the many great offers.

"Even though I have been part of many country openings, it feels just as special every time. We are very pleased with the warm welcome we have received in Uruguay. The big interest on the opening day proves that there is great enthusiasm for JYSK’s products and our Scandinavian approach to home furnishing. We could not have hoped for a better start in a new country – this is something both we and JYSK can be proud of," says Frederik Kroun, Franchise Director at JYSK.

The entire team was ready for the opening of the first franchise store in South America.

With this opening, JYSK Franchise is now present in 21 countries, including Canada, Latvia, Vietnam, and many other countries. At the same time, Uruguay becomes country number 49 in JYSK’s global network of stores.

Next steps

The success of the opening day has already fuelled plans for further expansion in Uruguay.

"Our franchisee has big ambitions in Uruguay, and we have already started looking into opportunities to open another store, which we expect will launch in the end of 2025," says Frederik Kroun.

JYSK Franchise opened its first store in 1984, the same year JYSK entered Germany.

Hundreds of customers showed up for the opening

Facts:

  • The store in Uruguay receives goods from JYSK’s own distribution centres in Uldum, Denmark, and Valencia, Spain
  • With the opening of the Canelones store, JYSK Franchise now operates a total of 218 stores
  • JYSK Franchise now has stores in 21 countries
  • Globally, JYSK now has over 3,500 stores across 49 countries

Topics

Categories


JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden.

With more than 3,500 stores and webshops in 49 countries, JYSK always has a great offer and competent service nearby, no matter how customers want to shop.

Founder Lars Larsen opened his first store in Denmark in 1979. Today, JYSK employs 31,000 colleagues.

JYSK is part of family-owned Lars Larsen Group with a total turnover of DKK 48.0 billion in financial year 2023/24. JYSK’s turnover was DKK 41.4 billion in financial year 2023/24.

Contacts

Åse Andersson

Åse Andersson

Press contact Communications Director +45 30 101 101
Martin Fyn Aamand

Martin Fyn Aamand

Press contact Head of Communications & PR +45 24 80 48 08
Mikkel Barkler

Mikkel Barkler

Press contact Communications Consultant +45 26 79 28 60
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Related content

With the store opening in Canelones close to Montevideo, JYSK Franchise operates a total of 218 stores

The date is set: JYSK opens its first store in South America

Saturday 22 March 2025 marks a historic day for JYSK when the Danish home furnishing chain’s first store opens in the greater metropolitan area of Montevideo in Uruguay. The store is part of JYSK’s franchise business and will be operated by a local franchisee.

Pablo Barcelona (left), General Manager at Antelo Group, shakes hands with Frederik Kåre Kroun, Franchise Director at JYSK, in the company museum in Denmark.

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