Press release -
The date is set: JYSK opens its first store in South America
Saturday 22 March 2025 marks a historic day for JYSK when the Danish home furnishing chain’s first store opens in the greater metropolitan area of Montevideo in Uruguay. The store is part of JYSK’s franchise business and will be operated by a local franchisee.
At the end of March, JYSK Franchise is not only opening a new store — it is also entering a completely new country and a whole new continent for the Danish home furnishing chain.
The store opening on Saturday 22 March in Canelones just north of Montevideo is a very special milestone for JYSK Franchise, as it marks the first time in JYSK’s history that a store opens in South America.
“I cannot wait to get started with our opening in Uruguay, which is an interesting market. I am really looking forward to the opening — it is always a unique event no matter where it happens, and I especially look forward to meeting and seeing the customers’ reactions to JYSK. Uruguay is a country with political and economic stability, and we have found a very good franchisee in Antelo Group, whom we look forward to collaborating with,” says JYSK Franchise Director, Frederik Kroun.
JYSK’s franchise business started with its first international store in 1984, the same year JYSK opened its first store in Germany. Counting Uruguay, JYSK Franchise is now represented in 21 countries, including Canada, Latvia, and Vietnam. At the same time, Uruguay becomes the 49th country in JYSK’s global network of stores.
High expectations
It is no coincidence that JYSK is starting its journey near Montevideo, the capitol of Uruguay.
“The vast majority of Uruguay’s population lives in the southern part of the country along the coast, making the area around Montevideo an ideal place to start. I am excited to see what we will learn from the new market,” says Frederik Kroun and continues:
“We are already looking into where store number two could be located, and we expect it will also be in greater Montevideo area, though the final decision has not been made yet. From here, we will evaluate our openings and consider where we can further expand.”
Facts about JYSK Franchise:
- The store in Uruguay will receive goods from JYSK’s own distribution centres in Uldum, Denmark, and Valencia, Spain
- With the store opening in Canelones close to Montevideo, JYSK Franchise operates a total of 218 stores
- JYSK Franchise has stores in 21 countries
- Globally, JYSK has over 3,500 stores in now 49 countries
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JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden.
With more than 3,500 stores and webshops in 48 countries, JYSK always has a great offer and competent service nearby, no matter how customers want to shop.
Founder Lars Larsen opened his first store in Denmark in 1979. Today, JYSK employs 31,000 colleagues.
JYSK is part of family-owned Lars Larsen Group with a total turnover of DKK 48.0 billion in financial year 2023/24. JYSK’s turnover was DKK 41.4 billion in financial year 2023/24.
